October 1, 2015, has passed and the EMV chips are here! The Europay, Mastercard and Visa global standard is here, and offices that are not compliant are at risk of being liable for fraudulent use. The least EMV compliant entity will be held liable for Card-Present Fraud. If as a merchant you are not using a terminal with chip technology and the card used in the transaction had the EMV chip you will be liable for the fraudulent transaction. The new readers can cost $600 or more, negotiate with your financial institution for a better price or better merchant discount rate.
